Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Tuesday, October 14, 2008

Prop 1A CA High-Speed Rail, New Postcard Design

I've seen a postcard design going around for the CA High-Speed Train, but there were a few things about it I felt could be done differently to deliver a stronger message. I think seeing is believing, and the previous design did not actually depict what the train would look like, so I wanted to feature one of the 3D visualizations front and center. It still incorporates the simplified transit map of the route from the previous design. On the back I put some of the key points of the project based on what seems to be some of the strongest selling points when discussing the train in online forums.

trainCardFront

trainCardBack

I'm printing a run of 1000 post cards through Overnight Prints, and myself and friends of mine in the cycling community will help distribute these in venues around Los Angeles by bicycle delivery. I didn't quite get them out in time for CALPIRG's voter awareness drive at the Franklin Village Festival, but I did stop by to help talk to voters for a little while. All of the people I talked to there were highly receptive of the project except for one hipster dude with over sized sunglasses who was opposed to Prop1A for "personal reasons".

If you are in the L.A. area and would like to help distribute post cards, let me know. Also via links provided below, are .eps files of the front and back of the design for anyone who would like to do their own run. If you upload these files to Overnight Prints, you can get pretty slick looking postcards made and delivered for fairly cheap with a fast turn around time.

The election is sneaking up fast, so if we want to someday zip around California on electric power at 220 mph with ample leg room, I encourage supporters of this project to help spread the word by what ever means you can.

Files: